Posts tagged coca-cola
Principled Sacrifice

Whether we like it or not, our consumption habits are not a completely neutral act. We bear responsibility for either rewarding malicious intent or punishing it. In the modern world, nothing speaks louder than the refusal to purchase. Saturated in the incomprehensible magic of modern technology, it shouldn’t seem that crazy to identify a few causes worth self-denial. We’ll still live the most lavish lives in human history and probably be able to find a more rewarding substitute. No one ever regretted giving up McDonalds, anyway.

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